Marketing Effectiveness — focus on
growth and profitability
effectiveness is knowing your product, your customers, and what
will best get them together.
Understanding and managing the relationships between customers,
products and delivery channels leads to market success. We help
determine marketing needs and tactics so that their businesses
can grow and become more profitable.
Sometimes it is a matter of improving what is in place in terms
of marketing. Other times, a complete overhaul of marketing strategies
is required. When asked, we can serve as interim marketing executive
to help a client move through a transition period and find the
staffing for its needs. But mostly, we help our clients use their
marketing resources more effectively and efficiently.
We break down the marketing effectiveness process by seeking answers
to key questions.
Do You Know Your Competition and their Pricing?
We help our clients discover the strengths and weakness of their
competitors with the expectation of improving market share. Key
to success is developing effective pricing strategies that take
account what the competition is doing and implementing plans
that have the ultimate effect of increasing revenue.
Are You Managing
Your Customer Database Effectively?
Today’s businesses rely more than ever on efficient and up-to-date
customer databases. We help our clients identify database problems
and streamline their customer bases to produce the most sales with
the least expenditure. Customer relationship management systems are
also key in today’s businesses, and we help make sure that
the most is made of management capabilities in this area as well.
Is Customer Satisfaction Optimized?
We help our clients focus on customer relationship skills and strategies
to obtain more customers and maintain long-term relationships.
Part of that process is an evaluation of customer service and call/contact
center operations. It is essential that customer needs be honestly
identified, and that fulfillment of those needs be incorporated
the overall marketing strategy.
Are Your Sales and Delivery Channels Functioning at Peak?
We work with our clients to evaluate delivery channels to make
sure that they are operating such that customer satisfaction
is being optimally met. We look at the sales force and its
tactics to determine effectiveness and cost-containment measures